Reishi, Leather Alternative Brand, Launches during NYFW

This Fashion Week, we teamed up with MyCoWorks to help them launch Reishi, a plastic-free, non animal premium leather alternative. Last evening sparked the soft launch event on Elizabeth Street in Nolita that Young Hero designed and produced in partnership with Figment. Some of Young Hero's talent stopped in to test the product. Check out photos with Ziggy Mack Johnson, James Butler, Baby Yors, Julieta Miquelarena, Rex DeTiger, Ava, and more. Reishi  is fungi-based “fine mycelium” grown in labs under proprietary circumstances that emulates many sensory aspects of genuine leather and removes the plastic soul of synthetics. A super innovative alternative to leather that the fashion industry desperately needs.

Roberto Salasreishi, leather, baby yors, julieta, ziggy mack johnson, james butler, half of nothing, blue hamel, vogue, cool hunting, new york, fashion week