“It’s not about showing support, it’s about giving it.”
Consider this
hop off the bandwagon
While brand collaborations during Pride are welcomed and encouraged, there is only so much creativity that can be crammed in a single month. Brands who invite LGBTQ+ creators to express themselves throughout the year break through the June noise and help define culture.
Sponsor more
than the 🌈
Being a brand ally means investing in more than rainbow flags. So go ahead, take those window dressings down in July. Sponsoring LGBTQ+ artists and their creativity doesn’t require a calling card or a bumper sticker.
pride isn’t a
revenue stream
Pride themed collections, limited editions and seasonal merchandise are abundant. If your brand pursues these endeavors, be sure to share proceeds back to the community.
“Pride merchandise is everywhere, but who gets the pot of gold?”
Sponsor a Project
Need specific ideas? Here are opportunities your brand can sponsor today.
AARON LOVETT:
ALL BOYS DO
This queer short film follows Des, a trans nightlife performer, as she crosses paths with an old crush named Matt on the streets of Los Angeles. Over the course of a night, the pair act on their unexplored desire for each other and confront the different paths their lives have taken.
Baby Yors:
Live from Soho
Baby Yors kickstarts the Pride 365 project by collaborating with NOMO SOHO with a live performance from the hotel’s penthouse suite. The location was host of the artist’s cover of Nirvana’s Heart-Shaped Box (which you can watch below), as well as the conversation around the Pride365 initiative.
SPONSORED
Rivkah Reyes:
GIANNA
This story follows Gina, a self- destructive twenty something with Filipina mama trauma, who, at the suggestion of her therapist, spends some quality time with her inner saboteur, GIANNA. After Gina sends an embarrassing drunk video to Simone, her on and off boo, she eats an edible prompting Gianna to come to life and wreak havoc in Gina’s day.
SPONSORED
LEX BARBERIO: The Ambisextruous
With the aim of expanding the definition of beauty and LGBTQIA+ acceptance, the Ambisextrous celebrates gender fluidity and those who dare to be different by being themselves. Lobos1707 sponsored the event in March ‘22, where Lex’s art was showcased during a panel discussion.
SPONSORED
Interested in sponsoring a project or getting a project sponsored?
