VIVID SEATS
‘Experience it live’

In the lead up to the 2023 NFL season and a strategic media buy by the brand, Vivid Seats tapped YH to launch a UGC-powered campaign that showcased the awesome enjoyment of live events from the POV of sports and music fans. To achieve this true to life authenticity, we mixed archival fan footage with the deployment of a creator team who documented East and West Coast music and sports events.