BIG SPRING ENERGY
tapping a UNIVERSAL feeling for A GLOBAL AUDIENCE OF CREATORS
To launch a new collection of warmer weather silhouettes, UGG turned to Young Hero for a narrative that would appeal to a global audience of culture creators. Introducing, Big Spring Energy. A universally translatable sentiment and campaign that reimagined UGG’s iconic styles for the spring season.
Rooted in joy, renewal, and self-expression, the campaign introduces a fresh take on UGG’s heritage designs, making them effortless, versatile, and perfect for the transition into spring.
Services
Creative Direction, Campaign Development, Creator Curation, Photo Production