HANNI & The Golden Collection

Keeping Big Spring Energy going

For UGG’s SS25 global women’s collection, we sustained the platform campaign Big Spring Energy with singer, dancer, and global culture creator HANNI. Known for her effortless charm and vibrant presence, HANNI was the perfect face to carry the momentum of this seasonal shift.

The goal was to spotlight the joy of self-expression through a campaign that feels as light and fresh as spring itself. From set design to styling, every detail was built to amplify a sense of movement, connection, and community—anchored by HANNI’s magnetism and elevated through a cast of incredible talent.