UGG “BIG SPRING ENERGY” - HANNI

BIG
SPRING
ENERGY-
Chapter 02

For Chapter 02 of UGG’s SS25 global campaign, we brought Big Spring Energy to life through the unmistakable spirit of HANNI—singer, dancer, and global culture creator. Known for her effortless charm and vibrant presence, HANNI was the perfect face to carry the momentum of this seasonal shift.

Our goal was to spotlight the joy of self-expression through a campaign that feels as light and fresh as spring itself. From set design to styling, every detail was built to amplify a sense of movement, connection, and community—anchored by HANNI’s magnetism and elevated through a cast of incredible talent.