UGG “BIG SUMMER ENERGY”
BIG
SUMMER
ENERGY-
Chapter 03
For the final chapter of UGG’s SS25 global campaign, we took the spirit of the season to its peak with BIG SUMMER ENERGY. Directed by Aimee Hoffman, this chapter captures the bold self-expression that defines the summer state of mind. Set against the sun-soaked backdrop of LA, this campaign celebrates community, confidence, and the freedom to show up exactly as you are.
Services
Creative Direction, Campaign Development, Creator Curation, Film & Photo Production