The Inevitables

Ep. 01
Kidsuper

What does it mean to be inevitable? We partnered with Facebook Curated to find out, and bring to life an IGTV series that documented the many answers.

The original content series highlights the people and brands who push the boundaries of their industries by inventing, creating, and innovating, all while facing challenges with a great deal of daring.

In our pilot episode, we follow Colm Dillane, the founder of streetwear brand @kidsuper as he works against the clock to finalize his fall/winter 2020 show in Paris. Will everything arrive on time? Will he find enough ties? Will the models figure out where to walk? Watch to find out.

APPROACH
TO CONTENT

The series concept was developed not only to inspire audiences through story, but our approach to story-telling. Showcasing the potential of vertical video and native IG/FB functionality was key.