Ep. 01
Kidsuper

What does it mean to be inevitable? We partnered with Facebook Curated to find out, and bring to life an IGTV series that documented the many answers.

The original content series highlights the people and brands who push the boundaries of their industries by inventing, creating, and innovating, all while facing challenges with a great deal of daring.

In our pilot episode, we follow Colm Dillane, the founder of streetwear brand @kidsuper as he works against the clock to finalize his fall/winter 2020 show in Paris. Will everything arrive on time? Will he find enough ties? Will the models figure out where to walk? Watch to find out.

APPROACH
TO CONTENT

The series concept was developed not only to inspire audiences through story, but our approach to story-telling. Showcasing the potential of vertical video and native IG/FB functionality was key.

MAKING PROGRESS

EPISODE 01
OMSOM

Making Progress, the second iteration of this new series from Facebook Curated, explores the intersection of technology and equal opportunity. This series takes you behind the scenes of some of today’s most innovative brand marketers, business owners and creators to reveal how they bring their big ideas to life.

In our first episode of Making Progress, Kim and Vanessa Pham share how they built their beloved direct-to-consumer pantry shortcut brand from scratch while developing a dedicated and loyal customer base along the way.

EPISODE 02
I LOVE CREATIVES

Edutainment — where education and entertainment collide — is core to @ilovecreatives, a one-stop portal and “creative digital playground for slashies,” or multi-hyphenate people who do “lots of things,” says founder @punodostres.

EPISODE 03
SAD GIRLS CLUB

In this episode of Making Progress, watch how Elyse plans and pulls off “the happiest Sad Girl telethon,” a virtual fundraiser that raised over $65,000 — more money than Sad Girls Club has ever had in its bank account.