RO SUPER BOWL LX

From Brand Truth, to the World’s Biggest Stage

For Ro’s historic first Super Bowl moment, Young Hero partnered with the brand as production partner. Our shared ambition was to expand the authentic narrative of our original Serena’s on Ro collaboration through the broader Healthier on Ro creative strategy.

Anchored by a 30-second Big Game spot starring Serena Williams, the national campaign extended to real patient stories that underscored the transformative health benefits Ro Body Members experience with GLP-1 treatment, from meaningful weight loss to improved blood biomarkers and mobility.

As Ro’s production partner, Young Hero helped shape and execute the ambitious multi-channel effort across TV, digital, and out-of-home that translates clinical truth into compelling cultural storytelling.

From organizing the Super Bowl shoot and directing production logistics to selecting the right creative team and ensuring every frame amplified Ro’s message, our work brought strategic clarity and emotional resonance to a moment seen by tens of millions nationwide — continuing our collaborative journey to make healthcare stories as inspiring as they are impactful.