RO SUPER BOWL LX

From Brand Truth, to the World’s Biggest Stage

For Ro’s historic first Super Bowl moment, Young Hero partnered with the brand as production partner. Our shared ambition was to expand the authentic narrative of our original Serena’s on Ro collaboration through the broader Healthier on Ro creative strategy.

Anchored by a 30-second Big Game spot starring Serena Williams, the national campaign extended to real patient stories that underscored the transformative health benefits Ro Body Members experience with GLP-1 treatment, from meaningful weight loss to improved blood biomarkers and mobility.

As Ro’s production partner, Young Hero helped shape and execute the ambitious multi-channel effort across TV, digital, and out-of-home that translates clinical truth into compelling cultural storytelling.

From organizing the Super Bowl shoot and directing production logistics to selecting the right creative team and ensuring every frame amplified Ro’s message, our work brought strategic clarity and emotional resonance to a moment seen by tens of millions nationwide — continuing our collaborative journey to make healthcare stories as inspiring as they are impactful.

Woman dancing in a white sports bra, light blue pleated mini skirt, white Nike sneakers, and white socks against a blue background.
A woman with curly blonde hair wearing a white crop top, large hoop earrings, a diamond bracelet, and standing against a blue background.
A woman with curly blonde hair and hoop earrings is wearing a light blue sports bra and matching leggings, standing against a light blue background with her hands on her hips.
A woman with curly blonde hair wearing a white sleeveless top, holding her chest with one hand, against a light blue background.

Campaign Press

  • Serena Williams Super Bowl Commercial Pitches GLP-1 From Ro

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  • Serena Williams Touts GLP-1s health benefits in ro's super bowl ad

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  • Serena williams on ro's super bowl ads, possible return to tennis

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RO BODY

ONE OF ONE & ONE OF MILLIONS

As an athlete, Serena is one of one. When it comes to the battle with weight loss, she is one of millions. This dichotomy became an invitation for other Ro Body Patients to share their stories and sustain momentum for the campaign beyond the night of the Super Bowl.

From Hannah training for her first marathon, to Greg getting back on his mountain bike, to DeAnna and Mitchell Taylor finding new ways to be active with their kids, and our old pal Chuck simply feeling himself (still working on that golf swing though), each spot in the companion series iterated on the visual world, tone, and emotional truth established by Serena's Super Bowl moment.

A woman with curly red hair wearing a white sleeveless top is getting her blood sugar tested with a medical device by a healthcare professional. The background is a solid light purple color.
A woman performing a squat exercise against a purple background, wearing a light gray sports bra and black athletic shorts, with a tattoo on her thigh.
A woman standing with hands on hips wearing a brown tank top, black shorts, and beige sneakers against a plain background.
A woman with long black hair wearing a brown tank top and matching shorts, holding a test tube in her hand, standing against a light blue background.
A man with a shaved head and medium skin tone lying on a blue furry blanket against a blue gradient background, holding a syringe in his right hand, with a contemplative expression.
A man with a shaved head, wearing a light blue polo shirt, black shorts, white socks, and white sneakers, sitting on a white block with a gray background.

Services

Creative development in collaboration with Ro In-House, Film Production, Photography, BTS and Social Content