Serena’s on ro
It’s not a shortcut,
it’s HEALTHCARE
Young Hero partnered with Ro and Serena Williams to challenge the stigma around GLP-1 medication for weight loss. The brand wanted to correct the widespread misconception that using GLP-1s is a sign of lacking willpower—the "lazy way out" or "cheating."
By featuring one of the most iconic athletes of all time, known as the paragon of self-discipline, we broke through the stigma and reframed the conversation: if Serena turns to this treatment, it proves that weight loss struggles are not about willpower—they're about healthcare.
The work positions GLP-1s not as a shortcut, but as a legitimate medical tool that empowers people to take control of their health, shifting the cultural narrative around GLP-1s in the process.
Services
Creative development in collaboration with Ro In-House, Film Production, Photography, BTS and Social Content
Campaign Press
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Serena Williams Reveals Her Weight Loss Journey: After Kids, GLP-1s Were “A Medicine My Body Needed”
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Serena Williams Reveals Her Weight LosSerena Williams on GLP-1s, Motherhood, and Redefining Diet Cultures
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Serena Williams Reveals She Lost 31-Lbs. Using Weight-Loss Medication: ‘I Feel Great’
