Ro x Serena
Serena’s
on Ro
Young Hero partnered with Ro and Serena Williams to challenge the stigma around GLP-1 medication for weight loss.
By featuring one of the most iconic athletes of all time, we reframed the conversation: if Serena turns to this treatment, it proves that weight loss struggles are not about willpower—they’re about healthcare.
The work positions GLP-1s not as a shortcut, but as a legitimate medical tool that empowers people to take control of their health.
Stills & film directed by Sage East
Services
Creative development in collaboration with Ro Creative Department, Film Production, Photography, BTS and Social Content