REISHY
BY MY COWORKS

 
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NEW YORK
FASHION WEEK
LAUNCH

To support the MyCoWorks/REISHI team, Young Hero led the design and fabrication of a physical experience housed in the heart of NYC’s fashion capital neighborhood of Soho. This Elizabeth Street showroom allowed press and key fashion players to come, touch and immerse themselves in the production and positive environmental benefits of the new leather alternative.

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AMPLIFIED BY
YOUNG HERO
CREATORS

In addition to press and fashion editors from the likes of Vogue, we invited the Young Hero creator network to attend the launch party, tour the space and learn about the brand. With the knowledge of this new innovative product under their (animal leather-free) belts, the team was able to share the news and educate their own communities on social media.

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Services

Creative Direction, Art Direction, Experiential Design & Production, Talent Curation, Press Strategy,
YH Photographer, YH Director, Social Launch Assets, Video Production, Post Production