question how you hydrate
THE plastic service announcement THAT LAUNCHED A MOVEMENT
Together with Lonely Whale & Point Break Foundation, Young Hero channeled vibrant optimism to challenge apocalypse fatigue and galvanize younger generations to ditch single-use plastic water bottles and Question How You Hydrate.
This integrated campaign included a Plastic Service Announcement and social #HydrateLike challenge that empowered audiences to reach for more sustainable alternatives. This colorful and engaging take on traditional PSA campaigns included a cast of emerging creators and A-List starpower all sharing the facts and how they hydrate without single-use plastic water bottles.
The campaign ignited wide cultural shifts, including the ban on sale of single-use plastic water bottles at San Francisco’s international airport.
Services
Creative Direction, Creative Strategy, Design Direction, Post Production