davido & the 30bg collection

jet-setting production without the jet

International singer-songwriter Davido, better known as the king of modern-day Afrobeats, has captured young global audiences by storm. For his collaboration with PUMA, we faced a unique technical challenge: depict the essence of the artist’s signature collection through his jet-setting lifestyle (without the private jet). In the process, bring to life a scene from his upcoming but not-yet-filmed music video.

Without any on-location footage or reference, we blended AI visualizations with volumetric stage production and practical art direction to recreate moments that didn’t yet exist. We then filmed and photographed Davido together with the 30 Billion Gang (his crew and inspiration for the PUMA collection), with real lenses against this Brechtian backdrop. The result was a campaign that felt genuine to Davido’s world and self-aware for the audience—delivered on time, with accuracy and speed.

 
A man wearing sunglasses and a black hoodie with a graphic design, standing in a room with a retro style, wood-paneled walls, and framed posters. The room has checkered flooring and vintage chairs with green seats.
A 3D modeled interior space with a row of chairs along a striped wall, some plants, shelves, and a large pendant ceiling light. The room has a modern design with two wall-mounted air conditioning units and a corner seating area.

The Atlas Project

A smiling man with tattoos on his hands, wearing a diamond chain necklace, in a joyful moment, touching his face with his fingers, with a smartphone above his head, outdoors during sunset.
A 3D model of a military helicopter on a grid in a wireframe environment with mountain-like structures in the background.
Man standing in front of a futuristic digital art installation, inside a large, grand building with arched windows, warm lighting, and architectural columns.
Close-up of a person wearing black and white Puma sneakers, black pants, standing on wet ground near water during sunset.
Four men walking through shallow water in front of a large screen displaying a desert landscape and a private jet plane, with a partly cloudy sky overhead.
Pair of black and white Puma sneakers on a brown table, with a cream colored object and a brown chair with armrest in the background.

Services

Creative Direction, Live Action & Stills Production, Post Production