NIKE: Move to zero
In 2021, Young Hero partnered with digital agency R/GA to produce Move to Zero, Nike’s new sustainability services campaign. The program aims to inspire Gen Z to take action by recycling and donating shoes at their local Nike store.
Production
rooted in purpose
As a company with values fixed in providing opportunity to emerging creators and a more sustainable planet for future generations, this production was an exceptionally meaningful and personal endeavor. Directed by Young Hero with an entirely Gen Z cast and crew, Young Hero provided video, photography, and post-production. Shout out to Very Rare Agency for their support with European-based factory content capture.
Post-Production
Animation & VFX
Animated 3D renders and VFX were executed in-house with the Young Hero studio team to provide video overlays and additional campaign content.
Services
Film Production, Film Direction, Casting, Editing, Post-Production & Photography