RUNA
BY VITA COCO

NEW MOON
NEW ENERGY

RUNA is a clean energy drink that provides a natural source of caffeine from the Guayusa (gwhy-you-sa) super leaf found in the Amazonian forests of Ecuador, rather than a truck stop cocktail of hard-to-pronounce chemicals.
Young Hero partnered with the brand to garner buzz and promote trial of their beverage at the end of summer season in 2019.

Rather than compete with other beverage brands and BBQ/cookout messaging during the crowded Labor Day Weekend period, we invented another reason to get together. Introducing, the RUNA New Moon, New Energy party – an evening of cosmic performances, other worldly DJ sets, and caffeinated moments celebrating the rise of the Super New Moon on Thursday, August 29, 2019.

THE EXPERIENCE &
YOUNG HERO’S ROLE

Young Hero creative directed and executed a mini Visual & Written Identity exercise to bring the cosmic vibe of the party to life, while living within the overall RUNA tone and universe. Once the system was in place, we led the production of an event hosted at Good Room in Brooklyn’s Greenpoint neighborhood. Our Management & Strategy team oversaw emerging talent from the extended Young Hero creator network to draw crowds and fill the night with high energy performances and immersive experiences.

CREATOR &
ARTIST
LINEUP

Leading the run of show as MC was vibe curator and always magnetic personality Freakquencee, while performances by BAYLI, Hoodrich J, Tokyo Blond, Ana B, Riz La Vie, and Marlon Craft captivated the crowd. On the interactive side of things were tarot card readings held by Madame Mela, a hybrid clairvoyant comedian who flew from Puerto Rico to share what the new moon had in store for party-goers. Also triggering a queue that stretched out to the street was complimentary astro-themed ink provided by tattoo artist Evan Tattoo and his team.