tea without the baggage

leading the tea pod revolution with madtea

Young Hero developed a social playbook and social content engine to help Genzennial tea drinkers break up with overpriced barista-made matcha lattes by embracing the new and less pretentious tea rituals of Mad Tea, the first Nespresso compatible tea pods. The partnership allowed the startup brand to step out of the category and turn heads with a colorful stills & video asset library, daily management and tracking, and a relatable creator/influencer network.