PROUD, present + future

lululemon Pride 2023

In support of Pride 2023, Young Hero teamed up with lululemon to increase awareness of their impact actions in the community and showcase their commitment to LGBTQ2IA+ wellbeing.

Proud by
Design

Proud, Present + Future was rooted in recognizing progress achieved and action in motion. The campaign spanned social, in-store, and .COM, and featured a bespoke graphic design system and new collection symbolizing the power and hope of Pride.

Lifestyle
look book

Young Hero also produced a lifestyle shoot with Y7 Yoga Instructor Jo Murdock and Nayquan Shuler behind the lens. The look book highlights the versatile and flow-forward Proud, Present + Future collection which features colorful symbols of love, diversity, community, and inclusion – all co-designed with the valued guidance of the lululemon People Network and members of the community.

Bintang’s Story + Rainbow railroad

Bintang’s Story was a short film told from the POV of Rainbow Railroad survivor, Bintang. In this profile, Bintang shares the hopeful details of their journey to safety in New York City with the support of the organization. To date, Rainbow Railroad has helped over 8,000 at-risk LGBTQ2IA+ people reach safety worldwide. They are just one of the many partners lululemon is proud to be working with.

CDP Campaign
assets

In addition to overseeing creative strategy & concept development of the Proud, Present + Future campaign, Young Hero also developed and produced campaign assets for the brand’s CDP & .COM Product pages.