all for the pack

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SPOTLIGHTING MORE OF THE LOBOS PACK

As momentum for the newly launched Lobos 1707 brand picked up, new shareholders were welcomed into the fold – aka, the pack grew. To announce and celebrate this news, Young Hero developed a film to artfully reveal the growing community and interpret how sharing the spotlight makes both individuals and their groups stronger.

A choreographed circuit of set pieces representative of both personal journey and brand elements was devised as a path for improvised moments between the Lobos pack. From Founder Diego Osorio’s arrival with the liquid, to Maverick Carter’s media landscape, to LeBron James notable court-side appearance, and Lobos 1707 Taco Tuesday food truck where Draymond Green was introduced, the film positions the Lobos Pack as a champion of community, and the sum of its parts.

ART THAT REINTERPRETS REALITY

Many scenes intentionally recreate true events. This includes: a reference to the 2022 All-Star Weekend host city underneath the Cleveland street sign, and the placement of the new Lobos 1707 Extra Añejo on the court, echoing a real-life moment that played out during Game 6 of the NBA playoffs in Milwaukee.