LOBOS 1707
”ALL FOR THE PACK”

The second chapter in the Build a Bigger Table brand platform, #AllForThePack drives home a message around the power inherent in representation and community, showing how sharing makes both individuals and their groups stronger.

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Lebron’s Courtside
moment

“ALL FOR THE PACK” shows James receiving the bottle from Maverick Carter at a Cleveland street sign, referencing the 2022 ALL-STAR WEEKEND hosting city. James is then shown seated with friends at a game and gently places the bottle on the floor between his feet, echoing a real-life scene that played out as he witnessed Game 6 of last year’s NBA playoffs in Milwaukee with a Lobos 1707 Extra Añejo bottle underneath his seat.