back to school

MOTIVATIONAL FILMS IN SUPPORT OF MENTAL HEALTH FOR GEN ALPHA

After an extremely difficult year of home learning for children, many were facing mental health issues and anxiety about returning to school. The Jordan Back to School campaign was developed by studio WIGZ and produced by Young Hero to give confidence to children, the same way athletes develop confidence for big plays.

Each film brings us into the lives and homes of three Jordan athletes and their families. Taking a vérité approach, we share in the building optimism that leads to the big moment – leaving for the first day back.