IMPOSSIBLE TO GIFT, GIFT KIT

EVEN IMPOSSIBLE PEOPLE DESERVE THE GIFT OF
GOOD TASTE

With 90% of consumers still shopping mid-December, traditional holiday marketing adds chaos instead of clarity. Young Hero concepted a campaign for Impossible Foods that cut through the noise by solving a universal problem: what do you give the person who's impossible to gift?

The answer was meat from plants. Comforting, shareable, and impossible to overthink. The Impossible-to-Gift Gift Kit reframed Impossible Foods as more than a plant-based brand—it became a thoughtful, culturally relevant holiday solution. A gift that felt unexpected and genuinely appreciated, even by the people who swear they don't want anything at all.

Services

Campaign Development, Creative Direction, Design, Live Action Production, Photo Production, Post-Production