TURNING A MAJOR CLUB MILESTONE INTO A FULL-FORCE NEW YORK MOMENT

Gotham FC had big news: the club was moving to Queens. To make sure the city felt it, we harnessed the beautiful chaos of New York itself – the speed, pressure, personality, and noise that mirror Gotham FC’s star-powered style of play.

Across film, OOH, social, and digital, we brought together players and real fans to tell the story with the energy and authenticity the moment deserved. All to ensure everyone knew: women’s pro soccer is coming to our backyard. Gotham is home.