TikTok
FOR YOU SUMMIT

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WHAT IS THE
FOR YOU SUMMIT?

The For You Summit is TikTok’s opportunity to share with marketers the current trends and all creator related metrics relating to the platform.

At a time when all conferences went virtual, our challenge was to craft a content experience that would engage viewers and leave them as excited as if they physically attended.

Mission accomplished. Through remote directing, robust post production packages and a complex yet engaging visual design system, we were able to telegraph both the data and the feeling of TikTok’s unprecedented connection between brands and consumers.

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DESIGN
SYSTEM

For this first #ForYouSummit, the Young Hero team took inspiration from a space and futuristic design system that evolved over time in order to bring a dynamic look & feel to the entire 40 minute online presentation.