Dulce de leche
Brand Refresh
Dulce de Leche, Ecuador’s #1 sexual wellness brand came to Young Hero in order to refresh their branding and continue to raise awareness around sexual wellness topics.
The Evolution
of Dulce de leche
Our goal was to retain and simply evolve existing brand elements. This included revisiting the color system, as well as the style, and re-interpreting the brand’s values through its font . We also developed a new iconographic system that has extensive uses in layouts but also as simple ornaments around bold type.
Services
Creative Direction, Art Direction, Branding, Logo Design, Illustration, 3D design