DETROIT DUCKPIN
BOWLING

To unveil the Motor City’s newest out-of-this-world entertainment experience, we collaborated with the team at Detroit Duckpin Bowling to develop a brand identity rooted in reclaimed futurism.

FUTURE
NOSTALGIA

Inspired by fun spirited weekends of the 80s & 90s, with a dash of our Dua Lipa playlist, we designed a visual identity that mixed retro 8-bit icon system, duo tone patterns, in-house 3D sculpted brand elements, supplemented by generative AI – a full embrace of the future.

Web Design &
Development

In anticipation of opening day, we applied the new identity to a responsive website design, and a starter pack of social assets.

Social
Strategy

To launch Detroit Duckpin Bowling’s organic channels, we compiled custom renders and tone of voice to intrigue audiences and serve as a playbook for the brand to deploy assets.