CARBS NO

WITH 0 CARBS 🥖 🍞 🥯
COMES 💯
CONFIDENCE

Inspired by this insight, we developed the GTM strategy and launch campaign for a zero carb bread with the goal of reaching genzennial audiences and avoiding diet category conventions.

At the heart of the campaign was the expressive yet grammatically incorrect rallying cry Carbs No. The tone and thinking behind this phrase sparked a music video with director Blaise Cepis, song lyrics written in-house and produced by Berlin DJ Stella Bossi, a vibrant lookbook and diet defying cast of creators, social channel strategy, and much, much more.