Cantaritos HARD SODA
Young Hero developed “Welcome to the Cantina Cantaritos” as the social media platform to debut and invite audiences to enjoy Cantaritos Hard Soda – the grown up cousin of Jarritos, the world’s favorite Mexican soda.
Social
playbook
Jarritos is to the taqueria as Cantaritos is to the cantina. Building on this thought, we established a framework for the look, feel and tone of our content. The sights, sounds and chisme of the cantina served as the foundation for content production and playbook for the ongoing social calendar.
Services
Branding, Creative & Social Channel Strategy, Creative Direction