bienvenidos a Cantina CANTARITOS
WELCOME TO THE CANTINA Cantaritos
Young Hero developed Bievenidos a Cantina Cantaritos aka Welcome to the Cantina Canaritos as the social media platform to invite audiences to enjoy Cantaritos Hard Soda – better known as the older, malt beverage cousin of Jarritos, the world’s favorite Mexican soda.
Produced in Guadalajara, Mexico (the birthplace of Jarritos), Young Hero engaged its global production partners to film lifestyle content and bottle photography that stayed true to the product’s Mexican DNA.
SOCIAL
PLAYBOOK
Jarritos is to the taqueria as Cantaritos is to the cantina. Building on this thought, we established a framework for the look, feel and tone of our content. The sights, sounds and chisme of the cantina served as the foundation for content production and playbook for the ongoing social calendar.
Services
Branding, Creative & Social Channel Strategy, Creative Direction