BluE By Blu:
The Floss Gloss Collab
When Young Hero artist Blu DeTiger embarked on her first national tour as a solo artist/opening act/bassist for popular band The Knocks, we orchestrated a brand partnership with @FlossGloss and create a signature Blue by Blu limited edition nail polish.
We engaged the brand to establish overall Art Direction and Talent Collaboration management to create a custom blue pigment nail polish, unique packaging, merch table displays during the national tour, and content capture that reinforced the collaboration on Blu’s social channels.
Blue by Blu
& Young Hero’s Role
Services
Brand Partnerships, Video Production, Post Production, Art Direction, YH Director, YH Photographer