bayli – SUSHI FOR BREAKFAST

Young Hero & HOW R U Entertainment have a lot in common. Specifically, our admiration for one of our all-time favorite artists, BAYLI.

The artist management company approached us in 2020 to support the refresh of BAYLI’s artist persona & brand image with the release of her brand new single, “Sushi for Breakfast.”

BTS:
BEHIND THE SUSHI

The project hinged on a variety of alternating visual expressions that explored BAYLI’s lyrics through an expedition of 3D worlds, Spotify visualizers, merch and, of course, a music video.
Our role was to provide the direction that instilled a cohesive creative universe for BAYLI. This meant overseeing a team of contributing Young Hero creators from disciplines that included Photography, 3D Artistry, Graphic Design, Editing & Animation.

SHOT
ON LOCATION

All content and assets, including the music video and live action portion of the project, as well as all renders were filmed and produced on location in Young Hero’s studio in Greenpoint, Brooklyn.