Absolut
#loveresponsibly

The Campaign

Almost a year into the pandemic, at a time when nearly 40% of Americans report relationship strain, we worked with Absolut Vodka US to inspire the world to love responsibly with respect and compassion.

Beginning on Valentine’s Day 2021, we asked individuals to join the conversation and share pandemic-era relationship stories across Absolut Vodka’s social media channels. These heartfelt moments culminated in a 15-second spot that aired live during the 78th Annual Golden Globe Awards.